What Is Escapes?

What’s in it for cinemas?

• Ongoing hyper-local targeted paid social media marketing campaign: Bringing you new audiences via paid advertising, targeting hard to reach audiences within a proximity of your cinema.
• Targeting audiences that don't currently engage with cinema, or traditionally aren't marketed to for independent film, through the appropriate marketing channels. 
• Marketing reach: Audiences given multiple options to opt-in to your cinema newsletter and social channels pre and post screening. 
• These audiences will be attracted by our Escapes branding, positioning and the lure of “taking a break” for FREE. 
• Regular regional newsletters for audiences that have claimed free tickets, promoting your cinemas + paid screenings and events.
• All with a long term aim to build a sustainable audience for cinema in the years to come.
• Connection to an ambitious nationwide marketing campaign for cinema, in collaboration with well known media and brand partners, creating publicity for all venues involved. 
• Increased food & beverage sales: Research shows that free or reduced price screenings are accompanied by a F&B purchase from up to 75% of audiences.*
• New future customers for your cinema + the opportunity to make them a returning audience member at your venue. Research has identified the lifetime value of a new customer in cinemas between $1,100 and $3,300**
• Audience data: Escapes will be ticketed through our external ticketing platform, Cinematik, designed to collate and share detailed audience data. 
• Assistance with developing accessibility provision and audience development for your cinemas, through the provision of best practice toolkits and sharing of data and information between participating cinemas.